By Associate Professor Jo Smith
School of English, Film, Theatre and Media Studies, Victoria University of Wellington
Published by Auckland University Press, 2016
Māori Television was originally set up in 2004 to protect and promote te reo Māori me ngā tikanga Māori (Māori language and cultural practices), to inform, educate and entertain a broad viewing audience, and thus to ‘enrich New Zealand society, culture and heritage’. Over the following decade, it had a major impact on the New Zealand media landscape. Based on kōrero with key stakeholders – staff, the board, other media, academics, politicians, funders and viewers – this book shines light on the complex dynamics underpinning state-funded Māori media. Offering five frameworks to help understand this Māori media organisation operating within a wider non-Māori context, this book is a deep account of Māori Television in its first ten years.